Company Overview



Appdome’s mission is to protect every mobile app in the world and the people who use mobile apps in their lives and at work.

Appdome provides mobile brands with the only patented, centralized, data-driven Mobile Cyber Defense Automation platform, delivering rapid no-code, no-SDK mobile app security, anti-fraud, anti-malware, anti-cheat, anti-bot implementations, configuration as code ease, Threat-Events™ threat-aware UI/UX control, ThreatScope™ Mobile XDR, and Certified Secure™ DevSecOps Certification in one integrated system.

With Appdome, mobile developers, cyber and fraud teams can accelerate delivery, guarantee compliance, and leverage automation to build, test, release, and monitor the full range of cyber, anti-fraud, and other defenses needed in mobile apps from inside mobile DevOps and CI/CD pipeline.

Leading financial, healthcare, m-commerce, consumer, and B2B brands use Appdome to upgrade mobile DevSecOps and protect Android & iOS apps, mobile customers, and mobile businesses globally. Today, Appdome’s customers use their platform to secure over 50,000+ mobile apps with protection of over 1B mobile end users projected.

We are seeking a driven and results-oriented Director / Senior Director, Demand Generation and Integrated Marketing

to join our team. In this role, you will focus on acquiring new customers, building trusted relationships, and driving revenue growth by understanding prospects’ mobile business and security objectives and aligning them with our solutions. 



About the Role



We’re looking for a strategic and hands-on Director / Senior Director, Demand Generation and Integrated Marketing to drive pipeline growth through data-driven, multi-channel marketing programs. This role sits at the intersection of strategy, execution, and analytics—owning integrated campaigns that align brand, content, performance marketing, and sales enablement to move prospects through the funnel.

You’ll be responsible for designing and executing campaigns that generate measurable demand, accelerate revenue, and create a cohesive customer experience across channels.

What You’ll Do

• Own end-to-end demand generation strategy, from awareness through conversion and pipeline acceleration
• Plan, launch, and optimize integrated marketing campaigns across digital, content, email, events, paid media, ABM, and partnerships
• Collaborate closely with Sales, Product Marketing, Content, and RevOps to align messaging, targeting, and goals
• Build and manage campaign frameworks, timelines, and budgets
• Develop audience segmentation and targeting strategies based on ICPs, personas, and buying stages
• Track, analyze, and report on campaign performance, pipeline impact, CAC, and ROI
• Optimize marketing automation, lead scoring, nurturing, and attribution models
• Test and iterate continuously—messaging, channels, offers, and creative
• Ensure consistent brand and narrative across all touchpoints