Customer Identity Protection

Guarantee Authentic Identity in Mobile Apps

Use AI to build a perimeter defense around customer identity in mobile apps. Verify customer identity across mobile apps, installs, and devices. Use 400+ threat signals to stop malicious and unrecognized devices, plus login, device, and location spoofing, mule accounts, fake apps and users – fast. 

Customer Identity Protection 1

Build Trust into your Mobile Business
+Create
App, Device & User Profiles with Ease

Verify Authentic Identity
at Login & Beyond

Fraudsters and real mobile end users make identity assertions throughout the lifecycle of a mobile app. Appdome verifies the authenticity of the mobile app, install, and device, and monitors each identity assertion for signs of compromise or threat, stopping fraudsters and ensuring real users can keep using the app.

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Create Mobile App, Device
& User Risk Profiles

Appdome provides OS-independent and immutable mobile app, install, device, and user fingerprints for each Android & iOS user. Associate any or all of Appdome's 400+ threat signals with your mobile apps, releases, installs, devices, or users. Build living and continuous risk and reputation profiles with ease.

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Monitor & Preempt Identity Attacks in Mobile Apps

Biometric Authentication, including local Face Unlock, FaceID, and IDV systems, can be bypassed. Appdome monitors the active attack surface of your mobile business, so you can know if it's safe to call or trust biometric authentication and adjust defenses on the fly to meet any identity threat head-on.

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Appdome gave us device binding and device profiling in one, allowing us to stop login spoofing and deepfakes easily.”

Customer Identity Protection​ Cx Spotlight

Zero-Touch Protetion for
Customer Identity in Mobile Apps

Leverage the power of AI to secure, monitor, and respond to identity threats in your Android & iOS apps fast. Each identity defense is built by Appdome to match the code and structure of your app automatically, eliminating implementation, maintenance, and other work. Deliver an initial defense posture in minutes, monitor new identity threat vectors, and click-to-respond with updated defenses inside your CI/CD pipeline. 

How do you Protect
Customer Identity in Mobile Apps?

Customer identity used to be secured via biometric authentication, MFA schemes, and OTPs. Today, fraudsters and scammers use AI to bypass these methods with ease. Today, attackers have an impressive array of tools and techniques at their disposal, including stolen credentials, fake devices, fake apps, Trojan apps, ATO scams, device scams, on-device bots, deepfakes, and more. Here are the top use cases that eliminate identity risks in your mobile business.

Protect Identity Assertions

Customer Identity Protection (CIP) is a new layer of defense to stop identity-based fraud and exploits in mobile apps. With Appdome's CIP, mobile brands can cryptographically bind users to trusted Android & iOS apps, installs, and devices, and monitor 400+ threat signals to ensure that logins and sessions originate from legitimate and uncompromised environments, activities, and inputs. While the CIAM and IDV match credentials, Appdome's CIP layer determines if the identity assertion is valid, detecting any spoofed, cloned, malicious, or compromised apps, installs, devices, inputs or users.

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Using an Identity Chain of Trust

Appdome's CIP layer creates an OS-independent, immutable, and living chain of trust for identity in mobile apps. The CIP layer treats the originating source of the mobile identity (i.e., the mobile brand) as the root identifier, while each mobile app Release, Install, Device, and User fingerprint serves as an intermediate or leaf identifier for customer identity in a mobile business. As threats emerge or users change apps and devices over time, the risk profile and chain of trust are updated, creating a risk history for each user. Any break in the chain of trust exposes fake devices, unauthorized sign-ins, and sideloaded, cloned, or manipulated apps.

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Using Identity Threats Signals

Threat signals are a vital part of protecting customer identity in mobile apps. Fraudsters and scammers stage their attacks before a mobile app calls the CIAM, IDV, or Biometric Authentication process. The same fraudsters also hijack live application sessions via tools, Trojan apps, and social engineering. Threat signals—for deepfakes, location spoofing, session hijacking, social engineering, fake devices, spyware, etc.—expose identity exploits before, during, and after the authentication process. With Threat Signals, mobile brands lower the false positive and false negative rates in authentication and reduce the costs of calling Authentication services when threats are present.

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Prevent Account Takeovers (ATOs)

Appdome's CIP solution allows mobile brands to look for the technical methods fraudsters use to carry out Account Takeovers, including stolen credentials, synthetic identities, deepfakes, fake devices, and location spoofing. For example, Appdome's CIP solution brings Apple’s and Google’s iconic “Is This You?” sign-in and unrecognized device alerts to your mobile app. Now, any mobile brand has the power to detect a login on an unrecognized app, install, or device, ask “Is this you?” and require the user to accept or deny the login request. LIkewise, Appdome's CIP allows the brand to detect signs of account or credential compromise when logging in to an app and keep users safe.

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Deepfake Detection

Appdome's CIP solution is the quickest and easiest way to stop deepfake attacks. Not only can Appdome's CIP detect the technical methods of deepfake attacks, such as video injection, face swap, virtual camera, and other methods, but it also detects the foundational attack environment associated with deepfake fraud, biometric exploits, and other threats, including fake and spoofed devices, fake location, and fake taps, gestures, and other inputs. Use Appdome to complement Biometric Authentication, Identity Verification, and other authentication processes, and monitor the mobile app, install, and device for signs of compromise, manipulation, and more.

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Stop Social Engineering Scams

Social engineering scams have exploded in the mobile economy. Nearly 1 in 4 mobile consumers saying they have experienced a social engineering scam. These scams attempt to persuade the user to download a malicious version of the genuine mobile app, modify a device setting, or grant the scammer access or control over the user's mobile device. With Appdome's CIP Solution, the mobile brand is made aware of any app substitution, change in device settings, malware installation, vishing, remote desktop scam, screen sharing scam, spyware, or similar technique. This visibility allows the mobile brand to interrupt the social engeinering attack, and keep users safe.

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Stop Mule & Fake Accounts

Mule accounts can be created by a single fraudster who buys (or steals) credentials from a real user. This type of mule account can be stopped via IDAnchor's unrecognized device alert. More likely, mule accounts will be created and operated at scale, across 1,000s of fake devices and installs. Given that Appdome's CIP, IDAnchor™, fingerprints every app, install, and device to ensure each identity and account is tied to a unique, untampered origin, mule accounts have nowhere to hide. Good and bad devices and accounts can be easily identified at scale.

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Detect Mobile Fraud

The primary goal of mobile identity threats and exploits is fraud. With IDAnchor, mobile brands can bind access, engagement, purchase, and redemption events to a trusted mobile app, install, and device, use 400+ threat signals and True Device Attributes™ to prevent on-device fraud, purchase fraud, account fraud, install farms, device resets, bot-generated clicks, fake referrals, promotion stacking, and similar tactics. Protect mobile revenues, inventories, campaign ROI, and ensure marketers and advertisers only reward real users. Eliminate synthetic installs, fraudulent user acquisition, and so much more.

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Are you an Android or iOS Developer?

Deliver Customer Identity Protection the Right Way.​

With Appdome, you can protect customer identity without sacrificing your engineering freedom, development choices, or the user experience.
Leverage IDAnchor’s chain of trust to bind customer identity to a unique appID, installID, and deviceID that cannot be spoofed or reset. Appdome is fully compatible with all Android & iOS apps and has plugins to your existing DevOps stack, including CI/CD, test automation, release management, and more.

Developer Persona 14 Android Ios

Ready to Save $Millions on Customer Identity Protection?

Get a price quote and start saving money on Customer Identity Protection today and defend your brand against identity fraud, identity theft, fake identity and other mobile identity threats. Defense helps brands save $millions of dollars by avoiding unnecessary SDKs, server-side deployments, engineering work, support complexity, code changes and more. 

Image Blog 2 Text

Device Binding in the Age of AI

For years, fraud prevention solutions have tried to use Device IDs to bind (or link) a user’s account or session to a specific device to prevent unauthorized access from other devices. However, until recently, Device IDs lacked persistence and the broad threat context needed to stop fraud and ATOs …

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Image Blog 2 Text

Device Binding in the Age of AI

For years, fraud prevention solutions have tried to use Device IDs to bind (or link) a user’s account or session to a specific device to prevent unauthorized access from other devices. However, until recently, Device IDs lacked persistence and the broad threat context needed to stop fraud and ATOs …